ysm@jhb:~$ ls ./blog --sort=date
What I'm learning at the technical end of search — logs, vitals, data, and local. Written for practitioners and for practice owners who want to understand what they're paying for.
Analytics tells you what people did. Logs tell you what Googlebot did. Here's how to get real answers from them without expensive tooling.
Most CWV advice is generic. This is the priority order I actually use on client sites — and why INP is usually the quiet killer.
Your practice doesn't need to "rank #1." It needs the phone to ring. What actually moves that number, in order of leverage.