ysm@jhb:~$ whoami
YSM Digital is the studio of Yaaseen Saleh-Mohamed — a technical SEO and data specialist in Johannesburg. Everything I run lives here: the tools, the properties, and the work.
// properties
One operator, several fronts. Each property does one job well.
SEO for healthcare practices — physio, chiro, dental, GP. Google Business Profile, technical health, and service-page content that turns searches into patient bookings.
Log-file analysis, Core Web Vitals, crawl budget, structured data. For teams that need a specialist, not an agency.
This slot is intentional. The next build ships when it's ready.
// capabilities
No "full-service digital solutions." Three things, done at depth. Full detail →
Diagnose why pages don't rank using the actual evidence — server logs, crawl data, index coverage.
Pipelines and dashboards that show what marketing actually returns — not vanity metrics.
Local search for practices: profile, reviews, service pages — measured in calls and bookings, not positions.
// writing
Working notes from the technical end of search.
Analytics tells you what people did. Logs tell you what Googlebot did. Here's how to get answers from them without expensive tooling.
Most CWV advice is generic. This is the priority order I actually use on client sites, and why INP is usually the quiet killer.
// contact
Have a site that should be doing more? Let's talk.