ysm@jhb:~$ cat services.txt
I don't sell "digital solutions." I sell specific, verifiable outcomes: your site gets found, it gets faster, and you get numbers you can trust.
// 01 · technical seo
For sites that publish good content but underperform in search — the problem is usually mechanical, and it's diagnosable.
I work from your server logs, crawl data, and Search Console exports — what search engines actually saw, not what a plugin score claims.
Every finding ranked by impact and effort, written so your developer (or I) can action it directly. No 90-page PDF that nobody reads.
Re-crawl, re-measure, and show the before/after in the data: crawl efficiency, index coverage, Core Web Vitals, and eventually rankings.
// 02 · data & reporting
Most marketing reports are screenshots of vanity metrics. I build the pipeline underneath so the numbers hold up to questioning.
Search Console, GA4, and business data flowing into one queryable place — including history Google's interfaces throw away.
Built around the decisions you actually make: what's growing, what's decaying, what deserves budget next quarter.
Connecting search visibility to enquiries, bookings, and rands — the report a business owner actually wants.
// 03 · healthcare local search
Physio, chiro, dental, GP and allied health. This work runs under Data Science Marketing, YSM's healthcare arm, and is measured in patient bookings — not positions.
The single highest-leverage asset for a local practice: categories, services, photos, posts, and a review engine that runs itself.
A page per treatment, written for how patients actually search ("physio for lower back pain near me"), with booking paths that work on a phone.
Fast, crawlable, structured-data-marked-up sites — because practices compete in the same index as everyone else.
// process
The same loop every time, because it works.
30 minutes. You describe the problem; I tell you honestly whether I'm the right person for it. If not, I'll say so and point you somewhere better.
I gather the evidence — logs, crawls, analytics, Search Console — and establish where you actually are, in writing, before anything changes.
Prioritised implementation, either by me or handed to your developers with exact specifications. First 90 days focus on the highest-impact mechanical wins.
Monthly reporting against the baseline: what moved, what didn't, what's next. If something isn't working, the report says so — that's the point of it.
Engagements are either a once-off audit or a monthly retainer. I keep the retainer roster small deliberately — currently accepting two.